Hello tomorrow

Get all the latest updates regarding Farewell; from the newest software updates to trending op-ed pieces, all in one place.

February 21st, 2017

The new web site is here!

Watch the new videos and explore the new site.

Happy launch day!

July 12th, 2016

Climate smarter, Almedalen

Peter Nilsson, on stage in Almedalen. Discussing solutions to an issue that concerns us all.

June 30th, 2016

Farewell on stage in Almedalen

Come and watch our CEO, Peter Nilsson, on stage in Almedalen. Wednesday the 6th at 11.00-11.30 on S:t Hansplan 1, Welcome!


April 26th, 2016

Why the margins are low in the Transport industry

Peter Nilsson talked about how the problems have developed in the Transport industry and what we can do to leave them behind – at Logistiktrender 2016.

April 12th, 2016

Climate smarter


Our latest ad in Premium Magazine hints about how to make a difference.

Farewell is the next-generation software for your logistics control room. Our scalable online environment brings you, your logistics suppliers, and drivers together in a single place. Sophisticated tools allows for unmatched precision. Farewell tracks utilization, fuel type and consumption on each individual vehicle – and emissions on each individual order.

April 6th, 2016

Cap&Design acknowledge Farewell’s design


Not only consumer products and software needs to be good looking and easy to use. It’s as important for B2B software, for the simple reason that the ones who use it are people.

Cap&Design has acknowledged our design work and collaboration with Stockholm Design Lab. The World of logistics doesn’t have to be gray and boring anymore – thanks to Farewell.

Read more at:


Farewell referred to as good example in official report to the Swedish Government

On behalf of the Swedish Government, Trafikanalys has made an analysis of the current status of freight transport in Sweden.

Their report describes a rather unpleasant situation on the roads. Goods transport vehicles are still heavily dependent on fossil fuel, despite the positive development in technology and biofuels. Transports, in general, have in fact not developed to be more sustainable since the national transport policy was adopted by the Parliament in 2009. But, there are things that can be done to turn this negative trend. The report highlights a few key initiatives that could make the road freight industry more sustainable. Increased visibility of emissions from vehicles and better utilization of the trucks by using a marketplace are two of them. The report also refers to Farewell as an example of how private companies contributes to the positive development and how the freight industry can be more sustainable. An important report that everyone should read.

Find the analysis at:

April 4th, 2016

“Uber for Transports”


digital.di.se is listing Farewell as a potential Uber for transports.


March 21st, 2016

Farewell is now open


Advanced technology should not be difficult to use. Important information does not have to be concealed in complex formatting. By bringing together world-leading logistics and design experts we have created a smart, nimble software, unlike any other on the the market today. Farewell presents data-driven insights in a unique interface that offers unprecedented support for the modern logistics company.

Today we are proud and happy to announce that Farewell, after a long and successful testing phase, will welcome new clients to register accounts and get access to our logistics control room software directly on www.farewell.today.

March 16th, 2016

The gold is on the road

Listen to an Interview with our CEO, Peter Nilsson, published (edish) by logistikpodden.se:


March 3rd, 2016

Add some color to IT


There is a common misunderstanding that the more complex a tool is, the more precise and important it is.

Business can be complex, no doubt, but if important stakeholders rely on software that is complex to use, I would not feel comfortable – I would be worried. A great tool or software manage to take a complex business or problem and make it simple to understand and to solve. This is already a well known fact when it comes to consumer apps, but I would argue that it’s at least equally or even more important for enterprise software. Especially if the sector is large. Take the transport industry as an example. The road freight sector alone is valued to a staggering $2.2 trillion, which makes it the eighth largest economy in the world – ahead of India. But the tools within the industry are both difficult to learn and complex to use. This ultimately leads to low resource utilization and unnecessary street level emissions from trucks – affecting our environment, health and wallets. Thats only one example of why we all should worry and make enterprise software both better and easier to use. Read more about the topic in Fastcodesign’s interesting article about UI and UX in enterprise software at:


December 28th, 2015

A million needless circuits of the Earth

The transport industry accounts for a large share of global emissions.

To change that, we focus most of our resources on technical improvements to the fuel, trucks and engines used with the aim to reduce the emissions of each truck. While much capital is invested in making the next generation truck a few percent more effective, today’s fleet will continue drive on our roads for many years to come. Climate Scientists clearly agree that something has to change today.

Low utilization

To achieve a sustainable improvement faster, we should instead address the remarkably low utilization rates of resources in the transport industry. Only in Europe, every year 35 billion kilometers are driven with completely empty trucks. The empty trucks represent more than 20% of all truck transports. If we also include the half-full trucks, the capacity utilization rate is a mere 50-60%. There is a huge potential for a significant improvement.

From a macro perspective, there is no international marketplace available where all flows are compiled. This leads to that the market reputation of carriers, in many cases, is the decision factor rather than their actual capacity and capability. The most suitable providers will not always be asked to participate by procurement, or judged on the correct criteria. A global marketplace would address this waste and ensure that the most suitable carriers will carry out the assignments.

The planning support available today is designed from a optimization perspective, rather from a user perspective. This makes the software too complex. Moreover, real-time information is missing e.g  what happens when your trucks leave the terminals, both in terms of exact and detailed information about your vehicles and what the traffic situation is like. Therefore, the operational decision support is virtually zero.

Lastly, the lack of standardization of the data collected makes it difficult to interpret accurately and to produce proper analysis to compare providers. Today, crucial information is often locked in data silos accessible only via legacy software. Large resources – both time and money – are spent on linking systems.

Break A New Ground AB was founded in 2014 to break the negative trend in the transport industry. Our aim is to make all companies in the industry more efficient and profitable in order to save resources, prevent unnecessary emissions, and reduce the industry’s environmental impact. We are convinced that financial and environmental progress can flourish side by side. Today, the industry is struggling with complex IT infrastructure, outdated and insufficient planning tools, and a great lack of trade lane visibility. Farewell is the turning point for logistics as we know it.

October 13th, 2015

Delivery trucks are driving around completely empty


The Swedish newspaper, SvD, is publishing an article about the low utilization in the Transport Industry and how Farewell will contribute to improve the business today.


September 18th, 2015

Dear Hans Rosling, please help us explain this to the logistics industry


Our latest ad in Intelligent Logistik, hoping to bring attention to an issue that concerns us all.

“Today in Europe, 35 billion km – five times the distance to Pluto – are driven each year by delivery trucks with nothing in. Why? Because the IT to help planners coordinate their resources is either insufficient or too complex. The environmental and economical effects of this waste- ful behaviour are frightening. And still, efficiency in the industry continues to decline.

But it’s not too late to turn around. Farewell is an online environment that brings companies, logistics suppliers, and their drivers together in a single place. With Farewell, planning is simple and precise, and you can easily see how different suppliers and regions measure up on cost, performance and emissions. Find the way to a better, more dynamic supply chain. Smarter, cleaner, more efficient logistics are just a few clicks away.”


Accelerating the digital transformation of logistics

Break A New Ground AB

Birger Jarlsgatan 57 C

113 56 Stockholm