Our story

Our aim is to make all companies in the industry more efficient and profitable in order to save resources, prevent unnecessary emissions, and reduce the industry’s environmental impact. We are convinced that financial and environmental progress can flourish side by side. Today, the industry is struggling with complex IT infrastructure, outdated and insufficient planning tools, and a great lack of trade lane visibility. Farewell is the turning point for logistics as we know it.

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A gigantic and growing business, with gigantic and growing problems

Logistics is big business, the road freight sector alone is valued to a staggering $2.2 trillion. Which makes it the eighth largest economy in the world – ahead of India. And the sector is growing, by almost 5% each year. Worryingly, so are its problems. In the last years efficiency has decreased dramatically. Today in Europe, 35 billion km – near a million circuits of the Earth – are driven by delivery trucks with nothing in. Furthermore, profit margins at transport companies are dropping and have reached a new low, in many countries just 1–2%. In Sweden, nearly 300 transport companies went out of business during 2015, and the trend is unfortunately continuing. Next: Why is this happening?
Between 2007-2013 tonne per km decreased 6.7%

A universal language Nowhere to be found

The real time supply chain doesn’t exist. Today, crucial information is often locked in data silos by the individual companies, accessible only via legacy software. Large resources – both time and money – are spent on linking systems. Links that connect and update each other, but cannot communicate. Soon notifications, which are intended to help achieve and maintain efficiency, become a flood of hard-to-interpret alerts. And they quickly stack up. These obstacles, no doubt, lead to an unnecessary work load and confusion and result in poor decisions being made. Real time access to data can only exist in a shared environment. One centralised place where suppliers and customers openly – yet with discretion – share all critical data with all parties. More transparency, flexibility and integration can take us the extra mile. Real collaboration in real time. Next: Poor support for efficient planning

Poor support for efficient transport operations

30% of delivery trucks in Europe are driving around completely empty. Largely because the IT to help logistics operators coordinate their resources is either insufficient or too complex. And with extreme price pressure and low margins it’s difficult for transport companies to invest in optimisation engines and other support tools. Support must come from the collaboration of all companies within the supply chain. Providing the best possible tools and prerequisites to planners is a supply chain matter. Tools that offer precise information drawn from data that drills deep, right down to individual delivery level. Honest information that can help to transport orders smarter and more efficiently, cut drive-times and costs, and help customers plan their day better. Information and insights to get businesses moving faster. Next: Deals done in the dark

Deals done in the dark

Today’s significant lack of trade lane transparency is, bluntly put, a very efficient way to counteract wide-ranging efficiency. Big deals done without detailed facts continue to create an unsustainable business climate. Too often lanes are occupied by two half empty trucks from two different transport companies, instead of one full truck from a single company. Simply because the buyer wasn’t fully aware of the details in the reality. As a result transport buyers have to pay for the empty driving, or the transport provider will loose money on the lane. Today, it’s likely a little bit of both. To be aware of the details regarding your exact resource capacity is key to become more efficient.
Between 2007-2013 tonne per km decreased 6.7%

Board of directors

Peter Nilsson
CEO & Board member
+46 709 101 171
Joakim Lundborg
Board member
+46 737 481 702
Magnus Ryd
Chairman of the Board
Karsten Inde
Board member


A turning point for logistics

Break A New Ground AB

Skeppsbron 28

111 30 Stockholm