Accelerating the digital
transformation of logistics


Logistics is changing fast. Increased capacity demand, higher expectations on quicker deliveries and streamlined budgets, or simply:

Deliver more, faster, for less.

This disruptive new reality requires everyone to rethink how they work.

Digital transformation is the first leap – already sprung by a few. But the promise of modern technologies alone are not enough for the challenges ahead.

Innovative ideas, powerful enough to change logistics at the core can only come from new ways of working.



Introducing the Accelerate program

We know the fastest way forward is working within interdisciplinary teams that dare use new methods.

Decision-making processes must rely on tested prototypes rather than conventional strategy PowerPoints.

No more large-scale IT projects, no big investments. We help create an environment where smaller teams can test bigger ideas, uncovering eye-opening insights. So you can run your logistics business at the speed now required.

Farewell today.
Hello tomorrow.



Book is simple. Book transport like you always have, but for less.

We built a digital product that is a co-operative of sorts. By allowing Farewell to negotiate your transport contracts together with others we can buy transport in bulk quantities at a better price.

Book also learns how you book – when, what, to whom, etc. and saves it for later. To help you become smarter.

  • Seamless WebService integration
  • Powers your current ERP system with Machine Learning capabilities
  • Intuitive node interface


Track is a next generation traffic control software that provides precise information and insights regarding your shipments and the traffic situation – in real time.

Learn more

  • Proactive traffic control
  • Precise emission footprint
  • Driver smartphone app


Joakim Lundborg
+46 737 481 702

Break A New Ground AB
Birger Jarlsgatan 57 C
113 56 Stockholm